Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result
Why Do Businesses Choose To Give Away Free Stuff?

Image from https://www.piqsels.com/en/public-domain-photo-zkenw

Why Do Businesses Choose To Give Away Free Stuff?

Rayhab Gachango by Rayhab Gachango
18 June 2021
in Business, Business Tips, Entrepreneurship, Running a Business
Reading Time: 4 mins read
20 0
0
24
SHARES
132
VIEWS
FacebookTwitterWhatsApp

There are distinct reasons why businesses across a host of sectors opt to build freebies into their operating margins. The freebie philosophy is one that many brands abide by, including online as well as offline. We’ve all experienced walking through a shopping mall and being offered tasty morsels of food, drink or even cosmetics and clothing. It’s a process that online retailers are increasingly adopting too.

What types of companies can you expect to get something for nothing from?

The simple answer is — more than you would think. According to this infographic, the most common free sample products distributed to consumers in the UK is beauty products. The beauty industry is always launching new products that can solve long-standing problems with skin and other blemishes to help improve an individual’s self-esteem. By giving away free samples, the beauty industry can put their new products firmly on the radar of their target demographic to try and land repeat customers.

It’s a similar case in the iGaming industry, where operators choose to award free spins bonuses that can be played on real-money slot games. Free spins are one the easiest ways for operators to introduce brand-new slot titles, giving loyal customers a taste of what to expect on the reels without having to risk a cent of their own money.

The household goods industry is also one of the most popular sectors to supply free products that can make home life easier. Whether it’s new and innovative cleaning products, clever technology or white goods, all of which are often distributed free to raise awareness of the power of efficiency and productivity.

Free stuff helps build brand reputation

In many cases, brands that embrace the freebie philosophy are those that don’t have a readymade reputation to fall back on. They need to give away free products and samples just to get their brands under the noses of their target demographics. Businesses not only choose to supply free products to increase the exposure of their brands, but they also hope to forge customer loyalty. If their goods or services enhance the everyday lives of their customers, it’s an easy sell and increases the prospect of these customers turning into repeat customers and brand advocates both offline and online via social media. After all, customer retention has long been the bedrock of taking small businesses to the next level.

Brands can distribute new products to cultivate genuine product reviews

For brands that are still relative unknowns in their respective industries, giving away free products in exchange for genuine customer reviews is common practice. It’s a case of ‘you scratch our back, and we’ll scratch yours’. Consumers place increasingly high importance on product reviews before parting with their hard-earned cash. Savvy shoppers can also sniff out fake or disingenuous product reviews too, so the importance of genuine feedback cannot be overstated. It is said that more than 10 million product samples are distributed to consumers across the UK each year. This means that millions of product reviews are cultivated annually across genuine portals like Google.

Sharing free products can help build trust in your brand

There is also a sense that the more consumers are exposed to a brand, the more they grow to like and trust them. Free product samples and giveaways help to keep brands relevant. It’s also a way of rewarding customers for their loyalty too. Some businesses will operate loyalty schemes, whereby free products are awarded after a predetermined number of transactions.

An easy opportunity for brands to build customer databases

For retailers and suppliers that are starting from the ground up, they are highly unlikely to have a ready made database of customers to target. Many businesses instead give away free samples and products to consumers in exchange for their personal contact details, be it email addresses or telephone numbers. Technically, businesses state in the terms and conditions that they are allowed to use these contact details for future promotions to market upcoming sales and deals.

Giving away free stuff isn’t a way for brands to cheapen their products or name. Instead, it’s a way for businesses to play the long game, without breaking the bank and affecting their margins too heavily.

Business: How to Leverage Trends to Boost Your Marketing Efforts

Share10Tweet6SendShare2Pin2
Previous Post

Beauty: Banana Face Mask Recipes And Benefits

Next Post

Is It Worthwhile To Grow Cannabis At Home?

Rayhab Gachango

Rayhab Gachango

Potentash Founder. A creative writer. The Managing Editor at Potentash. Passionate about telling African stories and stories about the inclusion of minorities. Find me at [email protected]. “We're all stories, in the end.” ― Steven Moffat

Next Post
Is It Worthwhile To Grow Cannabis At Home?

Is It Worthwhile To Grow Cannabis At Home?

Please login to join discussion

Recommended

Pearls And Heels: Abigail Arunga

Pearls And Heels: Abigail Arunga

7 November 2016
1.1k
How to confess to cheating

Relationships: How To Confess To Your Partner That You Cheated, According To Experts

5 July 2023
71

Popular Stories

  • The Singlehood Series: I Went On A Date A Month After My Father Passed Away

    He Said I Was Wife Material, Then Married Someone Else

    217 shares
    Share 86 Tweet 54
  • She Expected A Proposal, But He Left Her Because She Was Too Independent. Will She Ever Find True Love?

    85 shares
    Share 34 Tweet 21
  • He Ghosted Her After Three Perfect Dates, Then She Saw Him At Church

    83 shares
    Share 33 Tweet 21
  • We Met At Heaven’s Gate Prayer Retreat. The Chemistry Was Not Holy

    28 shares
    Share 11 Tweet 7
  • Let Us Prey – The Billionaire’s Club In My Church

    197 shares
    Share 78 Tweet 49

Potentash Blog

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima