We’d all like to say that we make all our choices without influence from anyone else. Even if it’s true for something, most of us can find something about us that’s a direct impact from a trend. Trend’s have a lot of control over our lives. Five years ago only dads wore bulky white sneakers, and now you can find them on every celebrity and intimidating teenager.
Good marketing is opportunistic and takes advantage of trends. By leveraging trends, you’ll fit in and appeal to more people. Keeping up with the latest trends prevents your marketing efforts from getting outdated and boring. If leveraging trends is something you really want to get serious about, you could also look into SEO consulting services.
After understanding the importance of leveraging trends, you still might be wondering how to do it. Here are a few ways you can start taking advantage of trends.
Utilize social media
Social media is a breeding ground for growing new trends. To know what people are into lately, you’ll have to be using social media often. No matter what industry you’re in, you’ll be able to find something happening on social media to boost your marketing efforts. Being active on social media will not only give you insight on new trends, but you’ll have example after example of how people are using them. By being social media savvy in general, you’ll know exactly how to make social media trends work for your brand.
You might already be paying attention to keywords, but if you’re not, you need to start. Keywords give valuable insight into what people are searching for. It might even be easier for you to pick up on some trends by looking at keywords than searching on social media. You can even find keywords specifically in your area to keep up on local trends.
Understand what makes them popular
Copying a trend in a way that fits your business isn’t going to help that much. To have current trends benefit you, you’ll actually have to understand them to use them. For something to get really popular, there must be something about it that people like. Find what it is the people enjoy in a trend and use that in your marketing. Getting a better understanding of how trends work will also help you pick the best one for you. Some trends come and go in a weekend, and in the time it takes you to find a way to make it work, it’s gone. Set your sights on a trend that’s going to last you a while.
Build relationships with influencers
Influencers aren’t going anywhere anytime soon. Because the main part of their job is to be relatable to their audience, they’re the perfect people to help you leverage the latest trends.
Influencers know their audience, and they know what to do to keep them interested. Partnering with an influencer in your field can help keep you up to date and introduce you to a wider audience. By being associated with an influencer with a trusting following, you’ll be welcomed in, too.
Potentash Founder. A creative writer. The Managing Editor at Potentash. Passionate about telling African stories and stories about the inclusion of minorities. Find me at email@example.com.
“We're all stories, in the end.” ― Steven Moffat