“We have a vision to be a leading media production company that will have branches all over the continent. We wish to create employment to as many young people as possible and make an actual impact in their lives. We want to help them create an identity that they will be true to. ” – Eva
Eva Mumbi Lanoi is the administrator and accountant at Light Art, a Kenyan digital company that is committed towards creating a better world full of richer digital experiences. The team at Light Art is passionate about giving unique insights to capturing memories while also bringing forth inspirational stories of people and organizations that make a positive contribution to the wellbeing of the world.
Light Art is a beneficiary of Safaricom’s commitment towards improving inclusion and diversity in the field of business. Together, these two entities have been able to partner together for various projects, each bigger than the previous one. Safaricom is celebrating 20 years and it is clear to see that this telco’s partnership with small businesses enables these companies to thrive through their partnership and move to the next level.
We spoke with Eva about Light Art as a fast-rising digital company, the projects they have worked on, what drives them as a unit and where she hopes to see the company in the near future.
How would you describe Light Art as a company?
Light Art is a team of young people who are passionate about experiential media production, committed to creating a world full of richer digital experiences.
How long have you been involved with Light Art and what drives you to be a part of the team?
This is my 2nd year with Light Art. In my world, nothing beats the satisfaction of starting a project and seeing it through to the end. My team shares in these sentiments and this just brings a fun element in the work. It doesn’t even feel like work especially with everyone participating to bring out the best there is.
What kind of projects do you mostly venture into as a company?
Being an art direction company, we provide all-rounded media production for corporates. We do documentaries, after movies, cover events and create social media content.
What are the challenges that you face in your industry?
I would say breaking out of the structure mentality, both internally and externally. Most people expect to come into a company and have an assignment clearly laid out from point A to Z. That limits creativity and definitely affects the end product. So, we need to completely disregard that and let the creativity flow to give the best results.
Where and when did your journey with Safaricom begin?
This began in through photography of Safaricom shops. From this, we were able to recognize opportunities and expanded into end to end media production during Safaricom’s events.
What kind of support do you receive from Safaricom?
Empowerment and employment opportunities which have given us business.
What impact has your partnership with Safaricom had to your business?
Growth. We have seen our team and skills grow tremendously. The different projects we have been part of have required us to expand the team and our knowledge as well in the industry.
What unique opportunities have you received through this partnership?
We have gotten a chance to be part of projects like Blaze and Chapa Dimba which aim at empowering the youth and in the process, we have also been empowered. We strive to be part of initiatives that make a difference in the lives of people.
How would you describe Safaricom’s commitment towards promoting diversity and inclusion in business?
Safaricom has been on the frontline in inclusion and diversity as it does not discriminate on any basis including gender or disability. Safaricom is also ensuring sustainable development by initiating personal and societal development that ensures people are able to rely on themselves.
What are your expectations for Light Art in the coming future?
We have a vision to be a leading media production company that will have branches all over the continent. We wish to create employment to as many young people as possible and make an actual impact in their lives. We want to help them create an identity that they will be true to.
Brian Muchiri is a passionate writer who draws his inspiration from the experiences in his own life and of those around him. He is candid and he seeks to inspire society to be more pro active and vocal about the social issues that affect us. Brian is also actively involved in pushing for awareness and inclusion of people with disabilities through his foundation; Strong Spine.