Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result
6 Ways Of Attracting Customers To Your New Business

image from https://news.abs-cbn.com/business/05/19/17/business-mentor-how-to-attract-customers

6 Ways Of Attracting Customers To Your New Business

Laura Ayienga by Laura Ayienga
27 February 2020
in Business
Reading Time: 4 mins read
101 1
0
122
SHARES
678
VIEWS
FacebookTwitterWhatsApp

For a business to survive, it must sustain itself by acquiring profits and generating revenue. New businesses must put in extra effort to inform their target audience about the product, otherwise, they will not survive in the market. The mainstream methods of advertising such as T.V, radio and billboard advertising are in most cases too expensive for small and new businesses to sustain.

Many small businesses end up shutting down after a short while because they’re not making enough money to keep operating. However, there are some small businesses that enter the market and start to thrive from the word go. The difference is that the successful ones are very aggressive in terms of acquiring new customers, and therefore they generate enough revenue to keep the business alive.

Here are a few ways of attracting customers to your new business

  1. Employ skilled and talented staff

Good employees have the ability to make a great business. For a business that requires a lot of marketing, it is important to make sure that your staff is talented. They should be super friendly and knowledgeable in the field. We all know businesses that thrive because of this factor. People will go back to a store over and over again because of their staff members. Your business will attract a lot of customers if you choose the right people to work for you. Good customer service will also lead to word of mouth advertising which is cheap and efficient.

  1. Make use of online advertising

The world is going digital, and very many companies have taken advantage of this fact. One, is because it is cheaper to advertise online than through traditional means. Two, because the population on social media is growing and rising every single day. However, when using social media you must ensure that the quality of your advertisements is extremely good in a bid to attract customers. Yes, most customers will come across your posts, but what will make them want to find out more about the product? You must consider these factors and invest in the quality of your advertisements. Business: How To Make Money Online

  1. Form partnerships

For a new business, it may be necessary to form partnerships with already established businesses or organizations. Through this, it becomes easy for people to find out about the product. The already established business in most cases has a good brand image and has generated brand loyalty, therefore customers are likely to associate your product with the other one. The most viable companies for this would be complementary products. For example, if I start to sell shoe polish, I might want to collaborate with a shoe company to establish myself in the market.

  1. Email marketing

You might also want to take advantage of email marketing. Some people believe that this method doesn’t work most times because the email is likely to go to the spam folder, or the receiver will ignore it. However, if your email is catchy from the word go, people are not likely to ignore it. In our world today, most people don’t take too long before they access their emails, and you should take advantage of this factor. You can also ensure that your emails do not just have advertisements, but also curate content like a newsletter where they can find other vital information.

  1. Offer discounts or hold giveaways

Everybody loves it when they can acquire a good product for less money, or for free. Giveaways are a great way of letting your customer know about your product. The giveaway has to be very strategic. In many cases, businesses are now asking for people to tag their friends and share social media posts on their stories. This is because it has a snowball effect of letting people know about the product. Some people even get to know about the product through the giveaway and still maintain relations even after the giveaway is held. The trick is to supply top-tier products, and you will be sure to have more customers.

6. Make your product stand out 

Last but certainly not least, there has to be a reason why customers choose your product over that of your competitors. This is a sustainable competitive advantage. It can be in terms of the packaging, the colours, the size, after-sales services and cost among others. Whatever it is, ensure that it is something that isn’t commonly offered by competing brands. This way, your customers will see the benefits of using your product and choose it over all the others.

Entrepreneurship: Tips To Help You Bootstrap Your Business And Cut Costs

Understanding The Type Of Customers That Are Coming To Your Business

Share49Tweet31SendShare9Pin11
Previous Post

Why You Might Want To Reconsider Following Your Passion

Next Post

Health: Reasons Why You Should Not Drink Cold Water

Laura Ayienga

Laura Ayienga

My name is Laura Ayienga, a 25-year-old writer & marketer, experiencing the highs (not claiming the lows) of life. I discovered my passion for writing on this very blog back in 2019 and since then, I’ve been using it to express myself as candidly and authentically as possible.

Next Post
Health: 8 Conditions You Can Help Manage By Drinking Water

Health: Reasons Why You Should Not Drink Cold Water

Please login to join discussion

Recommended

Sexy Cinderella It’s Almost Midnight: An African Love Story – A Maid In The City

6 Cleaning Hacks That Don’t Work

12 January 2023
21
Simple Ways Of Practicing Self-Care On A Daily Basis

Self Care: 5 Lessons On Self Love We Should Learn And Implement

14 August 2019
674

Popular Stories

  • Kenyan Musician J. S. Ondara Nominated For A Grammy Award For His Album Tales Of America

    Kenyan Musician J. S. Ondara Nominated For A Grammy Award For His Album Tales Of America

    21 shares
    Share 8 Tweet 5
  • Relationships And A Tolerable Level Of Permanent Unhappiness

    1594 shares
    Share 636 Tweet 398
  • The Singlehood Series: We Became Friends After She Caught Me With Her Boyfriend

    206 shares
    Share 82 Tweet 52
  • When A Decision To Uncouple Results In Happily Ever After

    16 shares
    Share 6 Tweet 4
  • Belgian Man Conned Over 40 Million By His Kenyan Best Friend – Here Are Tips For Getting Into Business Partnerships With Friends

    55 shares
    Share 22 Tweet 14

Potentash Blog

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima