fbpx
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result

Marketing: How To Amplify Your Christmas Campaigns

Ken Rombe by Ken Rombe
December 11, 2017
in Brands
Reading Time: 3 mins read
14 1
0
18
SHARES
98
VIEWS
FacebookTwitterWhatsApp

Christmas is just around the corner and most brands have already kicked off their holiday campaigns. If you haven’t started yours, the good news is you still have 14 more days to Christmas. To help you with that, here’s a little guide on a few things you might consider doing to increase brand awareness, visibility and impact of your festive campaign.

It’s all about Gifting.

The one synonymous thing every time Christmas comes along is presents. You have to think of your brand as a parent and your customers as children who will be moody and irritable if you don’t give them some sort of gift. So what are you rewarding people with? Are you giving them movie tickets? Free lunches? A vacation for shopping with you? Or plain old shopping vouchers? Whatever you are offering, make sure it is highly relatable to your brand or at the least, it should be something that can draw enough attention to your brand.

Look the Part

Every time we approach Christmas each year, one of the few things you can count on in homes and public shopping spaces is that Christmas décor will go up. It’s also equally important for your business to embrace this seasonal change to take advantage of the commercial aspects that come with the festive season. Your landing pages, your profile pictures and cover photos essentially become prime real estate for your brand. You need to get your artwork team to come up with Christmas-themed images to reflect what your holiday campaign is about. Just like the décor at a shopping mall evokes some kind of emotion from shoppers, that’s the same thing your profiles need to achieve during the holiday season.

 

Dolled up for the holidays. Image from https://www.shutterstock.com/blog/holiday-marketing-campaign-tips

Get It Out There

Once you have your promotional offering and your artwork in check, it’s time to start letting people know about them. The easiest place to start is by utilizing the pinned posts feature on your profiles. Facebook, Twitter and Linked In allow you to do that. They are a great way to bring extra visibility to your promotion. You can think of them as billboards or anyone who passes by your social profiles. Next, and perhaps the most important part of your whole promotion is your media buying plan. To get meaningful results from campaigns online, you have to have treat them as ‘pay to play’ platforms. Once you set aside a budget to spend on ads decide which platforms you are going to spend on (it is always advisable to start with the major ones like Facebook, Twitter and Instagram). You can also make use of affiliate marketing services like using popular bloggers and product influencers to help increase awareness.

It’s also important that you do not forget to create a designated hashtag for your campaign as it is a vital element to help keep track of the progress. If you use custom landing pages for your campaign, make sure to include share buttons and clear CTAs to get people to take appropriate action.

Always Measure

You must always measure and keep track of important promotional numbers so that you can use this information to improve future campaigns. If you don’t measure anything there are high chances you are not making progress and it becomes impossible to know what to do more of, better or less next time around. Measuring is the only way to know which areas of your future campaigns to prioritize.

 

Don’t let the Christmas season find you snoozing. Image from https://blackberry.uk.com/

Remember to always make them emotionally engaging, simple and fun!

If you found this useful check out these tips on Digital Marketing Hacks for The Holiday Season

Featured image via https://weheartit.com/entry/88135852

Share7Tweet5SendShare1Pin2
Previous Post

Travel: The Lamu Cultural Festival Brings Out The Magic Of The Kenyan Coastal Islands

Next Post

How To Network Successfully

Ken Rombe

Ken Rombe

Ken is a marketing strategist working with various brands online. He is passionate about helping businesses build relationships by providing actionable insights on online marketing and advertising trends.

Next Post
Image from https://blavity.com/your-network-is-your-net-worth-tips-on-how-to-network

How To Network Successfully

Please login to join discussion

Recommended

Book Review: Purple Hibiscus By Chimamanda Ngozi Adichie

June 11, 2018
269

The Usefulness Of Printing To Fax With Software

June 3, 2022
13

Popular Stories

  • Pregnant black woman holding her belly

    The Singlehood Series: On The Day I Gave Birth My Husband Started Acting Funny After Going Through My Messages. I Was Not Ready For The Heartbreak That Followed

    353 shares
    Share 141 Tweet 88
  • My Fiancé Cheated On Me And I Helped To Take Care Of Their Child

    216 shares
    Share 86 Tweet 54
  • 7 Tips For A Successful Visa Interview

    47 shares
    Share 19 Tweet 12
  • One Night Of Pleasure, Years Of Regret And Secrets Part 1

    3082 shares
    Share 1233 Tweet 771
  • One Night Of Pleasure, Years Of Regret And Secrets Part 2

    2879 shares
    Share 1152 Tweet 720

Potentash Blog

Potentash

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In