fbpx
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result
What Kenyans can learn from #1MilliforJadudi by @oleshitemi

Jadudi. Image credit http://www.bikozulu.co.ke/that-thing-in-jadudis-head/

What Kenyans can learn from #1MilliforJadudi by @oleshitemi

Rayhab Gachango by Rayhab Gachango
August 17, 2015
in Opinions
Reading Time: 2 mins read
8 1
0
10
SHARES
57
VIEWS
FacebookTwitterWhatsApp

Biko Zulu wrote a post called that thing in Jadudi’s head and it went viral. Kenyans have again showed that they can relied upon to make a mark. In under 48 hours, they raise over sh6 million, way above the needed sh1 million. This offers some lessons for the rest of us;

Jadudi. Image credit http://www.bikozulu.co.ke/that-thing-in-jadudis-head/
Jadudi. Image credit http://www.bikozulu.co.ke/that-thing-in-jadudis-head/

1. There is power in good storytelling. Biko Zulu is a great writer. His blog always elicits comments and debate. Going through his blog, hardly any post, however long, lacks comments. In Kenya, too few online platforms can boast of such religious following. It was therefore a wise decision to use him to tell the story of Jadudi as he delivered it so warmly that hearts were opened to compel pockets to give. They gave in plenty or is it mercilessly?

2. Using a brand matters. Biko Zulu is an online brand. If the same message and campaign had been done by someone else, it would probably not have had the same intensity and response.

3. Kenyans are generous. Kenyans showed their support in huge numbers. Some campaigns like Kenyans for Kenyans have been done before but over the period, lack of transparency led to lethargy among Kenyans but this showed that Kenyans have big hearts and care about their fellow citizens.

4. The online community is part and parcel of our society. Some people have dispelled the value of online campaigns and messaging. Some examples in the past have shown how the platform can be used for various courses including #ReleaseMutai and Langata Primary School land grabbing saga among others. They showed that the online space is a great platform to inform and mobilize. This has added another feather to the cap. It is not just about #SomeoneTell so and so, Kenyans can be relied upon in times of need.

5. For online to work, it needs the offline presence. This statement can be best explained by politicians Martha Karua and Peter Kenneth who vied for office in 2013, with more followers and comments online than the real votes they go at the ballot. As noted above, online is purely for informing the masses and mobilizing. It gets its real worth when it is taken offline. In this case, the offline was contributions on M-PESA, from as little as Ksh. 50, Kenyans contributed in large numbers.

Next time you think about an online campaign, you have some lessons to think about.

You can find Shitemi on twitter at @oleshitemi.

Share4Tweet3SendShare1Pin1
Previous Post

Accountability – why the government should publish government contracts

Next Post

#SafaricomJazz Festival: 10 things you need to know about Salif Keita

Rayhab Gachango

Rayhab Gachango

Potentash Founder. A creative writer. The Managing Editor at Potentash. Passionate about telling African stories and stories about the inclusion of minorities. Find me at hi@potentash.com. “We're all stories, in the end.” ― Steven Moffat

Next Post
#SafaricomJazz Festival: 10 things you need to know about Salif Keita

#SafaricomJazz Festival: 10 things you need to know about Salif Keita

Please login to join discussion

Recommended

Etiquette: Things To Observe At The End Of A Date

He Asked Her Out On A Date Only For Her To Realize There Was Another Agenda

December 9, 2022
196
The Singlehood Series: He Asked Me To Convert To His Religion For Us To Get Married

The Singlehood Series: He Asked Me To Convert To His Religion For Us To Get Married

February 15, 2023
158

Popular Stories

  • A Dream Trip To Dubai With “My Boyfriend” Turned Out To Be A Sex Trafficking Plot

    A Dream Trip To Dubai With “My Boyfriend” Turned Out To Be A Sex Trafficking Plot

    159 shares
    Share 64 Tweet 40
  • The Church Affair That Ruined My Children’s Lives

    215 shares
    Share 86 Tweet 54
  • The Singlehood Series: I Broke Up With My Fiancé Because He Wanted Me To Cut Off My Baby Daddy

    117 shares
    Share 47 Tweet 29
  • The Singlehood Series: My Affair With A Politician Was Exposed Online

    87 shares
    Share 35 Tweet 22
  • The Singlehood Series: He Wanted To Make Me A Second Wife But His Family Didn’t Know About Me

    93 shares
    Share 37 Tweet 23

Potentash Blog

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In