If you have been following the news you will have heard that Durex was developing smartphone technology that would change your life forever. The smartphone technology is supposed to allow couples to have better orgasms. Thousands of people from around the world visited the “Durexlabs” to find out about this new innovation. Now Durex has revealed what the smartphone technology is and it’s so simple it should be applied immediately.
Technology has in the recent decades been found to affect love lives.
According to Researchers from Durham’s Centre for Sex, Gender and Sexualities at least 40% of people interviewed have delayed sex because of technology while others have reported that they have hurried sexual activity in order to respond to messages while others have admitted to interrupting sex to attend to their phones.
Ukonwa Ojo, Head of Global Brand Equity at Durex says that technology plays a pivotal role in our relationships but it can cause people to disconnect. The solution is “we should disconnect to reconnect.” This campaign is a reminder that it’s important for us to “turn off to turn on”
Susie Lee, the app entrepreneur and CEO of Siren Mobile says that although tech is important it can never replace human interaction and chemistry comes from intimacy. It is important to focus on your partner in the bedroom, rather then on smartphones or tech gadgets.
Dr. Mark McCormack, Co-Director of the Centre for Sex, Gender and Sexualities at Durham University says that technology has revolutionized our lives and it is now central to organization of relationship including maintaining love and affection when couples are apart. But he says it comes with serious costs to relationships in the bedroom as it has made its way into the bedroom more then we can imagine.
Potentash Founder. A creative writer. The Managing Editor at Potentash. Passionate about telling African stories and stories about the inclusion of minorities. Find me at firstname.lastname@example.org.
“We're all stories, in the end.” ― Steven Moffat