Heineken is looking for you. Heineken have just launched a global campaign dubbed “cities of the world.” The campaign is aimed at inspiring men to unlock the secrets of their cities by becoming adventurous and exploring their cities. Sort of like a modern Indiana Jones – master of adventure.
The campaign will be running for two months November and December. Local consumers – Men Of The World will have a chance to take part in promotions and social media activations. The promotions encourage men to explore their cities and celebrate their memorable experiences with Heineken.
Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it: New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. The special edition bottles will be available in over 100 countries around the world, including in Kenya, Uganda and Tanzania.
This campaign is the first of its kind as this is the first time Heineken is carrying out a campaign with limited edition bottles all around the world. The 6 cities represented are iconic global destinations which are rich in culture, adventure and have a vibrant social scene. It is also supposed to create awareness that Heineken is the same premium quality beer all around the world.
Look out for the “cities of the world” promotion at your bar.