It seems that technology is not only taking over the world, but taking over relationships and the bedroom as well.
Apparently when the lights go out and couples should be getting to know each other more intimately they are too engrossed with their gadgets and gizmos.
Recent global researches have indicate that, more people are admitting to have used their smartphones during sex and the average Twitter users are having shorter relationships than non-users – is tech just turning people off?
So Durex, will be celebrating Earth Hour this March by encouraging people to take the opportunity to reconnect with each other whilst the lights are out.
Durex believes nothing should get in the way of great relationship but the growing obsession with phones, laptops, TVs and tablets isn’t bringing couples closer together, it’s pushing them apart. They say “let’s log off and switch off; escape the screen to embrace the dark and for couples everywhere to reconnect whilst the lights are off.”
Richard Perriera, Country Manager Reckitt Benckiser said, “Technology, coupled with the hectic pace of today’s life makes it challenging for partners to connect and bond on a personal level. A few people can actually deny that the lack of an intimate relation with your partner is a major factor leading to the rise of separation and divorce among married. As the world marks Earth hour day this year, we, at Durex, believes this would be an ideal time to #turnoff our devices and #turnon our intimacy. Let us take the time to reconnect with each other and turn off to turn on.”
As a call to action, Durex has releasing a short film which follows the stories of several couples who have become distracted by the lure of a screen. Here is the link youtube.com/watch?v=d6VPUTtuKuk
Earth Hour is on 29 March 2014 between 8:30 – 9:30 PM.
Potentash Founder. A creative writer. The Managing Editor at Potentash. Passionate about telling African stories and stories about the inclusion of minorities. Find me at email@example.com.
“We're all stories, in the end.” ― Steven Moffat