fbpx
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result
Key principles of social media

Key principles of social media

Rayhab Gachango by Rayhab Gachango
24 March 2014
in Uncategorized
Reading Time: 2 mins read
12 0
0
15
SHARES
82
VIEWS
FacebookTwitterWhatsApp

slide-13-638

Last week we looked at why you need social media for business. Today we look at the key principles of social media according to Japies Swanepoel of Interactive Concepts.

Conversation. Let’s talk. Social media should be precisely that – social. Use social media to interact with your clients or potential clients. Find out what interests them. Or even what makes them mad about your organization and work on those things.

Strategy. This is the social media strategy. Every organization which intends to have social media should have a social media strategy that feeds into the overall strategy. What is social media supposed to achieve for your organization. Who are the audiences? Who are you targeting? What are you using the social media for, information, customer support, sales etc?

Policy. Who can say what on social media on behalf of the organization. What are the communication policies surrounding using social media. Can anybody talk about the organization? Is there an official spokesperson/s for the organization on social media? Are there guidelines for employees who work for the organization on what they can or cannot say about the organization on their own personal social media platforms?

Respond. Social media should respond to issues raised. How fast is the response? How do you respond?

Current. If you choose to have social media it should be updated. It is a shame to see a Facebook page that has not been updated in 2 or 3 years. You should not have social media for the sake of saying you have it if it is not current.

Relevant. Your social media should be relevant to the audiences it is meant for. Having quotes all the time that have nothing to do with your business do not help. The content on your social media platforms should draw your audience in.

Photos. Use photos to make your content on social media more appealing.

Original. There is no point in having social media if all you are going to do is retweet all the great comments about your organization. There are companies who are guilty of not even putting out content but all they do is retweet. Have original content that appeals to the target audience. If not you might as well not have a presence online.
Please-Retweet

Consistent. Be consistent in output. Keep putting up fresh and relevant content on social media.

 

Share6Tweet4SendShare1Pin1
Previous Post

Why do you need social media for business?

Next Post

Sexy Cinderella It’s Almost Midnight – Part 2

Rayhab Gachango

Rayhab Gachango

Potentash Founder. A creative writer. The Managing Editor at Potentash. Passionate about telling African stories and stories about the inclusion of minorities. Find me at hi@potentash.com. “We're all stories, in the end.” ― Steven Moffat

Next Post
Sexy Cinderella It’s Almost Midnight – Part 2

Sexy Cinderella It's Almost Midnight - Part 2

Please login to join discussion

Recommended

Lifestyle: 10 Health Benefits Of Adding Garlic To Your Food

Lifestyle: 10 Health Benefits Of Adding Garlic To Your Food

27 April 2019
5.8k
Two Hanging Rattan Chairs - Considerations when choosing patio or outdoor furniture

Lifestyle: Considerations When Buying Patio Or Outdoor Furniture

28 January 2022
35

Popular Stories

  • The Singlehood Series: He Was Too Good To Be True

    The Singlehood Series: He Was Too Good To Be True

    633 shares
    Share 253 Tweet 158
  • I Should Have Read The Signs That He Just Wasn’t That Into Me But I Was Wrapped Up in The Fantasy That We Were Meant To Be

    1335 shares
    Share 534 Tweet 334
  • The Singlehood Series: I Can’t Move On Because My Ex Keeps Coming Back To Harass Me

    542 shares
    Share 216 Tweet 135
  • The Singlehood Series: My Best Friend Has Fallen In Love But She’s Being Catfished

    534 shares
    Share 214 Tweet 134
  • 7 Challenges People Face After Relocating Abroad

    12 shares
    Share 4 Tweet 3

Potentash Blog

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In