When someone mentions Barbie, what’s the first thing that comes to mind? The billion-dollar box office juggernaut starring Margot Robbie, the uncanny valley mid-2000s Barbie series of animated films that are a core part of millennial nostalgia, the Barbie world song, or the colour pink? The Barbie doll has had a hold of the colour pink since the 1970s even after being invented in 1950. The Barbie aesthetic is aggressively pink and is known as Barbiecore. It includes hues of pink from magenta to a pale pastel pink. Many enthusiasts often have their clothes and belongings in varying shades of pink. The trend has become popularised even more since the announcement of the 2023 Barbie movie and society’s shifting attitudes towards embracing extreme femininity.
What is Barbiecore?
In the early 2020s, Barbiecore has been among the most popular aesthetic trends, including dark academia and cottagecore. The dark academia aesthetic is full of pale colours that invoke colours of humanities professors from classic novels, skulls, fingers stained with ink, and romanticising the thirst for knowledge. Cottagecore is the aesthetic of a Jane Austen film adaptation. It’s full of picnics, flowers, fruits, natural fabrics, or materials. It contains mellow and peaceful activities like fishing, taking sunset walks, and working with your hands.
Barbiecore on the other hand is very pink and very feminine. Movies like Legally Blonde show how this aesthetic is applicable. The colourful, playful nature of the look is probably a direct response to how dark everything else is. With people having to worry about climate change, inflation and other bad news cycles, Barbiecore offers a mild escape into a world where everything is sunny and fun. Pink is a bold colour that suits everyone and can be incorporated into looks suitable for everyday use.
The Best Barbiecore looks
1. Sheer dress
2. Pink mini skirt suit
3. Hot pink pants
4. Pink denim blazer
5. Pink Ankara trench coat
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6. Pink accessories
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7. Pink accents
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