TECNO, a world-leading technology brand is collaborating with VOGUE, the leading voice in fashion to release a film, ‘Style in Motion’. The film dives into the models’ lives at the London Fashion Week to give viewers an authentic lived experience. The TECNO CAMON 20 series is the ideal phone to capture authenticity, emotion and personal style.
The history of fashion and photography
Photography plays an important role in the fashion industry. Photography of fashion events captures the natural moments of an event and the final products that get the items flying off the shelves when they’re finally available for the general public. It is also ground zero when it comes to designers giving the public a first look at their lines.
Fashion photography also enables viewers to generate their own hype and opinions over upcoming styles. With the advent of social media, mobile fashion photography captures more intimate moments from fashion shows to show users how the designs respond to human bodies and how they eventually evolve for everyday consumers.
Photography is inseparable from fashion because it’s the most effective way to communicate a designer’s vision. Mobile fashion photography with devices like the TECNO CAMON 20 Series capture even the most minute details for the most immersive experience for viewers. The film resulting from TECNO’s collaboration with VOGUE goes a step further to take viewers on a first-hand tour of London Fashion Week.
Style in Motion film
The film transcends traditional narratives and brings viewers to the heart of London Fashion Week. It provides a first-hand view of what the key players do. The TECNO CAMON 20 Series is a key device in capturing the photography of the event. It embodies TECNO’s commitment to capturing film. With the Sensor-Shift OIS Anti-Shaking Technology, clear images and video are captured even in a fast-paced event, such as Fashion Week.
This feature enables mobile photographers to capture moving emotions and runway moments, creating a captivating visual film and taking storytelling to a new frontier. The film releases on July 12th, 2023. It enables fashion enthusiasts to have an immersive experience. Together with VOGUE’s unique and far-reaching creative vision and influence, the film is captured collaboratively to ensure it touches worldwide audiences.
VOGUE collaboration with TECNO
VOGUE’s excitement to collaborate with the TECNO CAMON 20 Series is due to the phone’s ability to transcend traditional boundaries of photography. The TECNO CAMON 20 Series effortlessly captures on-the-fly memories and raw emotional expressions. The resulting images are as close to real life as it gets. Traditional cameras only show the big picture but the TECNO CAMON 20 Series documents details of the external beauty and the inner world of Fashion Week.
Renowned documentary photographer and director, Aria Shahrokhshahi with the TECNO CAMON 20 Series, offered an intimate look into the hyper-professional façade of Fashion Week. She also enabled other mobile photographers to capture authentic and hidden moments behind the scenes. Aria endorsed the use of the TECNO CAMON 20 Series, stating how it gives a wide range of control when it comes to mobile photography. Merging fashion and technology has been a constant in the ever-evolving culture of style. The TECNO x VOGUE collaboration opens the door for more possibilities and pushes the boundaries of storytelling in fashion.
Gloria Mari is a culture writer based in Nairobi, Kenya. She writes on art, film, literature, health, and the environment. She has previously written for Kenya Buzz, People Daily, The Elephant, and Kalahari Review.