Once upon a time, in Kenya, there was only one T.V station. Just like a restaurant or even a hospital, it would open at 4 pm and close at 11:59 pm. Within these few hours, they tried to incorporate entertainment for all ages. Then, once the clock hit 11:59 pm, you would have to wait until the next day for any audiovisual entertainment. For those who could afford, TVs were highly supplemented by theatre halls. But that was a once in a while kind of thing. This may sound like a fiction story to the younger generation, but I can confirm the validity of the information from trusted sources.
Today, technology has expanded audiovisual entertainment in so many ways. We now have smart TVs, social media, Youtube, and internet TV services such as Showmax. You can’t afford to be bored in this era. As though it couldn’t get any better, Showmax has recently launched a new live-streaming service.
Showmax Pro, which bundles the existing Showmax entertainment service now has music channels, news, and live sport streaming from SuperSport. For football lovers, this is good news. Showmax pro features all Premier League, Serie A, La Liga, and PSL games, as well as a wide range of other live sports events.
For music enthusiasts, there will also be music channels such as Trace Urban and Trace Gospel. For those who are highly interested in keeping up with news and current affairs, there will be news channels such as Africa News, Euronews, and Newzroom Afrika. To add on to this, Showmax pro will also have series, movies, kids’ shows, and documentaries.
Luckily for us, the service will be available in Nigeria and Kenya as of the 7th of July 2020, with additional countries following shortly after. The entire process is expected to be completed within 6-8 weeks with coverage across sub-Saharan Africa.
What stands out about Showmax is that they are local-first, meaning that they tailor their content, apps, packages, and partnerships specifically to what’s most important in Africa.
In relation to their focus on the African continent, Showmax has been adapting the service for the data connectivity constraints on the continent and focusing on the most-used viewing devices. In November last year, they launched a mobile-only service for smartphones and tablets featuring all of the Showmax content but at half the cost of the standard Showmax service and consuming less data. This service has proven popular, so in addition to the standard version of Showmax Pro, there will also be a mobile-only version at half the price.
In Kenya, Showmax Pro will cost 2,100 Kenya shillings, and Showmax Pro mobile will cost 1,050 Kenya shillings.
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