fbpx
Potentash
  • Business
  • Entertainment
  • Fiction
  • Lifestyle
  • Travel
  • Skin + Beauty
  • Health
  • Relationships
No Result
View All Result
  • Login
Potentash
  • Business
  • Entertainment
  • Fiction
  • Lifestyle
  • Travel
  • Skin + Beauty
  • Health
  • Relationships
No Result
View All Result
  • Login
Potentash
No Result
View All Result
black woman at her workplace image from http://www.theoklahomaeagle.net/home/2018/03/20/im-exhausted-from-trying-to-be-the-right-kind-of-black-girl-at-work/

black woman at her workplace image from http://www.theoklahomaeagle.net/home/2018/03/20/im-exhausted-from-trying-to-be-the-right-kind-of-black-girl-at-work/

6 Challenges Online Businesses Face

Faith Wambui by Faith Wambui
August 14, 2019
in Business, Business Tips, Entrepreneurship, Internet, Running a Business, Technology
Reading Time: 3 mins read
14 1
0
18
SHARES
99
VIEWS
FacebookTwitterWhatsApp

As more people seek alternative sources of income, online businesses have grown in number. Though they’re easier to start and manage compared to physical businesses, online businesses still face a number of challenges. With their increase in numbers, online businesses aren’t what they used to be a few years ago. From corporate competitors to retaining customers, here are some challenges online businesses face.

Attracting Paying Customers

Getting quality traffic to your online business will determine whether you make sales or not. Unfortunately, online businesses can be a blessing or a curse depending on which audience you attract. You want to get customers who’ll be interested in your products or services which can be challenging since there are a diverse group of people on the internet. You can convert website visitors into customers or tailor your content to suit your target audience.

Achieving Long-Term Growth

As opposed to physical businesses, online businesses have a very small window for growth. You’re likely to do the same thing over and over again for years. Branching out an online business is also difficult since you’ve creates an audience based on your product or service. However, you can create your own brand and eliminate the middle man. This allows you to have more control of your business and the products or services.

Data Security

Cyber-attacks are on the rise, especially on online businesses. Since you’re dealing with online payments and customer information, such a platform is a lucrative target for hackers. If you’re not careful, you can put your customers at risk of losing their personal information and money. Unfortunately, even big companies like Facebook and Instagram get hacked. However, you can make your clients feel comfortable sharing their information on your platform by ensuring you have a secure hosting site.

Online Verification

With an increase in online businesses, it’s hard to know which ones are genuine and which ones are not. Many small online businesses suffer as they aren’t verified on social media platforms. Therefore, potential customers may dismiss them or be sceptical about purchasing things from such accounts. Additionally, unverified accounts are susceptible to attracting spam accounts. You can set up an automated call to verify purchases.

black woman at her workplace image from http://www.theoklahomaeagle.net/home/2018/03/20/im-exhausted-from-trying-to-be-the-right-kind-of-black-girl-at-work/

Staying Competitive

It’s harder to stay ahead of the competition when there are hundreds of businesses just like yours on the same platform. Therefore, you need to create a customer-centric marketing plan that builds close ties with your customers. Know how to provide additional value to your customers by staying engaged online. Invest in making your customers feel appreciated. Whether you offer loyalty sales or customized recommendations, your relationship with your customers is what sets your business apart.

Latest Technology

Online businesses have to stay up-to-date with current technology. However, the tech world moves faster than most of us can keep up with. From apps to security, you need to be aware of different tools so as to maximize the experience. Most importantly, you have to be familiar with the latest marketing techniques such as SEOs and PPC that generate credible audiences.

Check out Selling Your Goods Online? Maybe You Should Consider Using Mzizzi Ecommerce Platform

Share7Tweet5SendShare1Pin2
Previous Post

6 Ways To Prepare Your Small Business For Holiday Sales

Next Post

Skincare: 7 Quick Remedies For Mosquito Bites

Faith Wambui

Faith Wambui

I am a creative writer and blogger with interests in lifestyle and fashion. I have previously worked in the scriptwriting industry and I am looking forward to new experiences. My biggest fear is a wearing the wrong shade of foundation

Next Post
Mosquito biting a person image from https://www.medicalnewstoday.com/articles/320979.php

Skincare: 7 Quick Remedies For Mosquito Bites

Please login to join discussion

Recommended

Keto pancakes. Image from https://kaseytrenum.com/coconut-flour-pancakes/

Food: Keto Recipes You Should Try

September 1, 2021
30

The Singlehood Series: I Am Still A Virgin At 30 But None Of My friends Know

November 6, 2018
1.2k

Popular Stories

  • Woman crying as man comforts her. Image from https://livelystones.com.ng/communication-problems-with-wife-is-bothering-hubby-please-advise/

    I Went To Surprise My Husband At The Office Only To Find Out He Had Been “Working From Home” During The Pandemic

    845 shares
    Share 338 Tweet 211
  • He Found Out His Girlfriend Was Hiding A Big Secret Just Before He Proposed To Her

    126 shares
    Share 50 Tweet 32
  • He Met The Love Of His Life A Month After His Wedding

    192 shares
    Share 77 Tweet 48
  • The Singlehood Series: My Boyfriend’s “Work Trip” Turned Out To Be A Secret Wedding

    154 shares
    Share 62 Tweet 39
  • The Singlehood Series: I Went On A Date With My Crush And He Asked Me To Be His Side Chick

    77 shares
    Share 31 Tweet 19
Potentash

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Categories

  • Ethics Statement
  • Terms & Conditions
  • Privacy Policy
  • Contact Us

Copyright © 2022. Potentash, In Partnership with Decima

  • Login
No Result
View All Result
  • Business
  • Entertainment
  • Fiction
  • Lifestyle
  • Travel
  • Skin + Beauty
  • Health
  • Relationships

Copyright © 2022. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In