The digital marketing frontier is one that has helped companies and brands to forge a name for themselves. With increased innovation, we have seen companies purely edge their operations to the digital frontier. Now more than ever, we have an increased number of people on the internet, many of who solely rely on the net for information. However, not all companies can see the potential lodged inside social media. Twitter, for instance, is one of the avenues on social media that you can utilize and use to grow your brand.
Here are some numbers that will help you put Twitter’s efficacy as a marketing and information tool to the test. Twitter has 330 million active users, all of whom are widely dispersed around the globe. This means that your brand can potentially reach anyone at any side of the globe. 80% of those users have Twitter on their phones; this means your information could reach the masses at any time as people tend to have their phones on them almost all the time. Half a billion of tweets are sent on a daily basis. That’s an impressive number as it just goes ahead to show how successful twitter is. However, this last statistic also indicates that you have to be very intent on growing your brand, and you have to utilize all the tools offered.
Customers follow certain steps before they reach the end goal of buying your product. For instance, if you are selling kitchenware, the ultimate goal is for customers to purchase the products you have up for sale. The steps followed by the customers are called a conversion tunnel. Below, we would like to look at Twitter’s conversion funnel and how you can reap from it.
- Awareness
The first step is to acquaint the users with your product or service. This is the first time a user has seen your product. Thus, you should focus to show what makes your product or service stand out. For instance, if the kitchenware you’re dealing in is made from silver, you should highlight that. Most of the users at this point have only seen your product for the first time.
- Interest
After the visitor is aware of the products you’re dealing in, they will be interested in a part or whole of it. At this point in the funnel, the visitor will browse through your products, to see what would ideally work for them. If there is anything extra about your product, this is the space to display that information. If you have a website, this is the point the user will click on any links heading to your site. This is also where you show the testimonials and positive reviews by satisfied customers.
- Desire
By now, the visitor is contemplating life with your product. They can envision the kitchenware in their homes. Now, you need to focus on what benefits the customer will get. They need to see value for their money. Example, offer free delivery for the first ten customers to purchase a certain set of kitchenware.
- Action
The user is just about to become a customer; they are about to purchase the kitchenware. You need to inform them on how to purchase, the various means of payment offered and any other details about the purchase.
You have just converted a visitor into a customer. The process may have minute variances depending on your product or service, your ability to deliver and your track record.
You should ensure there is someone waiting to tend to the client should they have any questions. Communication is a key instrument in Twitter –and other social media avenues. A second too late and you might lose a customer.
Check out this article Every Business Needs To Use Social Media But Are Businesses Doing it Right?
