Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result
Brands Need To Be More Authentic To Keep Their Audience’s Attention

Brands Need To Be More Authentic To Keep Their Audience’s Attention

Ken Rombe by Ken Rombe
12 September 2017
in Brands, Business
Reading Time: 2 mins read
7 0
0
9
SHARES
48
VIEWS
FacebookTwitterWhatsApp

It’s no secret that advertisers are continually facing a difficulty getting through to savvy audiences on the inter-webs who have become far less trusting of marketing communications more than ever.  A lot of people say that they don’t trust advertising methods that will move the same people into action.

A notable method is offering discounts which has worked well for e-commerce giants like Jumia. Some companies employ the use of influencers have been known to increase product awareness and people’s affinity for certain products. Even so, these need to be ‘done correctly’ or risk coming off as deceptive.

With increased scepticism from consumers, brands need to explore more realistic approaches to using their platforms for more than marketing to bridge the gap and inspire them into willing consumers. The persuasion way of manipulation using all manner of ads placements is not enough, people already know why the ads are there, the mystery is gone.

Smart marketers already know that more than ever they should be focusing on the importance of proving authenticity over selling brand values and by extension products. This would mean creating more personalized campaigns which in turn increases customer participation and makes it easier for them to relate to a product and gives the brand an authentic feel.

Authenticity is not a metric

Authenticity is not a metric you can measure with any type of marketing platform. This is some all-time personal relationship consumers develop with a brand. It’s a feeling they will always get when they see a brand. Establishing it takes time and requires that every aspect of your brand is in sync and as transparent as possible. As long as there is transparency in the intent, consumers will possibly play along.

Transparency goes beyond just the direct marketing of the brand’s product and services, it also resonates in how the brand handles customers, especially with complaints. These should be addressed publicly and the brand should further tailor communication that shows people that they are using the feedback to improve services. Most people tend to be forgiving when they feel that their grievances are being heard and considered.

If you are not authentic and transparent, you will be exposed.

If your brand is doing something it truly believes in and has authenticity, consumers will always know about it. No consumer just assumes brands are doing their best these days, to meet their expectations, brands must showcase their authentic, transparent and positive values.

Featured image via Pinterest.com.

Share4Tweet2SendShare1Pin1
Previous Post

Business: Are Brands Still Texting?

Next Post

Five Ways To Save For Your Retirement Without Straining Your Pocket

Ken Rombe

Ken Rombe

Ken is a marketing strategist working with various brands online. He is passionate about helping businesses build relationships by providing actionable insights on online marketing and advertising trends.

Next Post
Five Ways To Save For Your Retirement Without Straining Your Pocket

Five Ways To Save For Your Retirement Without Straining Your Pocket

Please login to join discussion

Recommended

Managing expectations in relationships!

Managing expectations in relationships!

19 February 2014
730
Personal Finance: Practical Steps To Get Out Of Debt

The Different Types Of Debt Personalities And How They Should Manage Debt

5 September 2024
25

Popular Stories

  • Kenyan Musician J. S. Ondara Nominated For A Grammy Award For His Album Tales Of America

    Kenyan Musician J. S. Ondara Nominated For A Grammy Award For His Album Tales Of America

    20 shares
    Share 8 Tweet 5
  • I Hooked Up With My Sister’s Best Friend

    333 shares
    Share 133 Tweet 83
  • What To See In Ireland In 7 Days | An Ultimate Guide

    26 shares
    Share 10 Tweet 7
  • When The Past Returns Without Permission: Parenting Through Betrayal, Forgiveness, And Uninvited Truths

    2 shares
    Share 1 Tweet 1
  • 6 Ways To Cope With Pregnancy Paranoia

    69 shares
    Share 28 Tweet 17

Potentash Blog

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima