fbpx
Potentash
  • Business
  • Entertainment
  • Fiction
  • Lifestyle
  • Travel
  • Skin + Beauty
  • Health
  • Relationships
No Result
View All Result
  • Login
Potentash
  • Business
  • Entertainment
  • Fiction
  • Lifestyle
  • Travel
  • Skin + Beauty
  • Health
  • Relationships
No Result
View All Result
  • Login
Potentash
No Result
View All Result
KBL Sales Director Andrew Kilonzo (left) KBL Senior Innovation Manager Effie Thiongo (center) and KBL Head of Innovation of Innovation Fred Otieno (right) have a feel of the new Smirnoff Ice Electric Ginseng during the its launch in Nairobi. The alcoholic beverage is targeted at male consumers in the country.

KBL Sales Director Andrew Kilonzo (left) KBL Senior Innovation Manager Effie Thiongo (center) and KBL Head of Innovation of Innovation Fred Otieno (right) have a feel of the new Smirnoff Ice Electric Ginseng during the its launch in Nairobi. The alcoholic beverage is targeted at male consumers in the country.

Kenya Is The First Country To Launch Smirnoff Ice Electric Ginseng

Rayhab Gachango by Rayhab Gachango
September 21, 2016
in Brands, Entertainment, Events, Kenya, Lifestyle, News
Reading Time: 2 mins read
114 4
0
141
SHARES
785
VIEWS
FacebookTwitterWhatsApp

If you love to drink while you party and are looking for some extra energy, then Kenya Breweries Limited (KBL) have got the drink for you. Last week Smirnoff Ice Electric Ginseng was launched at a colourful media party. The Ready to Drink (RTD) alcoholic beverage is under the Smirnoff flagship brand, extending its category offering for the fast-growing consumer segment.

smirnoff-ice-electric-ginseng

Smirnoff Ice Electric Ginseng has ginseng which is one of the most popular herbs in the world and it gives it a unique bold taste. Ginseng is known to improve mood and reduce stress, and it is also known to improve physical endurance.

The Smirnoff Ice Electric Ginseng has a unique blue color, and is packaged in an attractive 330 ml sleek can. It will retail at the recommended retail price of Ksh 140. It is targeted at consumers who are looking for energy as they party the night away. You can find out more about the Smirnoff Ice Electric Ginseng by checking out the hashtag #KeepItMoving.

KBL Sales Director Andrew Kilonzo (left) KBL Senior Innovation Manager Effie Thiongo (center) and KBL Head of Innovation of Innovation Fred Otieno (right) have a feel of the new Smirnoff Ice Electric Ginseng during the its launch in Nairobi. The alcoholic beverage is targeted at male consumers in the country.
KBL Sales Director Andrew Kilonzo (left) KBL Senior Innovation Manager Effie Thiongo (center) and KBL Head of Innovation of Innovation Fred Otieno (right) have a feel of the new Smirnoff Ice Electric Ginseng during the its launch in Nairobi. The alcoholic beverage is targeted at male consumers in the country.

Kenya becomes the first market in the world to launch the Smirnoff Ice Electric Ginseng. The drink cues to the freshness, youthfulness and energetic spirit among Kenyan millennial consumers. It shows the innovativeness of EABL in meeting market needs by providing different Smirnoff drinks to suit different demographics and market segments.

Smirnoff has other vodka RTDs including Smirnoff Red and Black Ice which are in clear returnable bottles. 2 years ago they launched Smirnoff Ice Double Black with Guarana offered in a 330ml sleek can.

Share56Tweet35SendShare10Pin13
Previous Post

Social Media: Jokes, Like Everything Else In Life, Have Limits

Next Post

Man Around Nairobi: Brian Mbunde

Rayhab Gachango

Rayhab Gachango

Potentash Founder. A creative writer and editor at Potentash. Passionate about telling African stories. Find me at hi@potentash.com

Next Post

Man Around Nairobi: Brian Mbunde

Please login to join discussion

Recommended

A Guide On Purchasing A Realistic Looking E Cigarette

May 31, 2021
487
Baby using potty - Potty training tips

Parenting: Tips For Effective Potty Training

January 21, 2022
76

Popular Stories

  • Internship At Potentash – 1 Writer Position Starting In September

    31 shares
    Share 12 Tweet 8
  • The Singlehood Series: The Date Was Going Well So She Didn’t Expect That Kind Of Disrespect

    65 shares
    Share 26 Tweet 16
  • The Singlehood Series: My Husband Forced Me To Become A Housewife

    18 shares
    Share 7 Tweet 5
  • I Went To Surprise My Husband At The Office Only To Find Out He Had Been “Working From Home” During The Pandemic

    616 shares
    Share 246 Tweet 154
  • 20 Funny Tweets That Will Lighten Your Mood During The 2022 Kenyan Election Period

    13 shares
    Share 5 Tweet 3
Potentash

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Categories

  • Ethics Statement
  • Terms & Conditions
  • Privacy Policy
  • Contact Us

Copyright © 2022. Potentash, In Partnership with Decima

  • Login
No Result
View All Result
  • Business
  • Entertainment
  • Fiction
  • Lifestyle
  • Travel
  • Skin + Beauty
  • Health
  • Relationships

Copyright © 2022. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In