Social media is gaining popularity by the day. Many of us (me included) spend a lot of time on social media. For some it is the last thing they check before sleeping and the first thing they check when they wake up. We are amused by our friends updates and pictures on facebook, we have interesting conversations on twitter, we check out our friends posts on instagram and pinterest. Then we go to our favourite blogs and check out what’s new. We share links on interesting content. And before we know it another day has passed.
We are spending more time on the internet socializing, reading, chatting and buying things. That is why SOMA (Kenya Social Media Awards) started last year. It creates a platform for individuals and organizations to celebrate the contribution of social media in the social, economic and political spheres by recognizing those who have used it positively to impact lives.
OLX Kenya, the leading online free classified service, is the title sponsors of this year’s Kenya Social Media Awards (SOMA) following the success of the inaugural edition last year.
This year’s Awards themed “Making Social Media Work for You” will bring together different players in the market including corporate organizations, personalities, SMEs, students, county governments, and national government agencies.
OLX Kenya CEO, Mr Peter Peter Ndiangu’i said the initiative is in line with the company’s strategy to promote the growth of businesses and communication through social media.
“The Awards, which are online driven, offers a better platform to enhance product and consumer engagement through creativity and innovation,” he said.
The Director of OLX Social Media Awards, Mr. Martin Muli, said the Awards will be used to highlight the influence of social media on brand building and encourage companies to intensify online presence.
Mr. Muli said new categories will be introduced this year to make the Awards more exciting and inclusive.
“After the success of the inaugural Awards, we are reviewing the categories to ensure all those who have immensely contributed to the growth of social media are appreciated,” said Mr. Muli.
Last year, the OLX Social Media Awards had 25 categories including Social Media News Channel of the Year, Social Media Personality of the Year, Social Media Corporate Award of the Year and Social Media Innovation of the Year.