For all you Tusker Project Fame #TPF6 fans and of course dedicated members of #chukifm you now have a chance to win a trip to watch the finals of Tusker Project Fame 6.
EABL has introduced a new digital platform for fans called Tusker.mobi. This will give you access to exciting season news and content. Tusker.mobi is the OFFICIAL exciting entertainment platform that increases fans influence over certain aspects of Tusker Project Fame 6.
Athman Matano- Group Digital Brand Manager, EABL said, “Tusker.mobi as a platform will have several features relating to entertainment.”
The things to look out for are:
Be The Judge is a section of Tusker.mobi that will be open until 17th September 2013, and it allows users to determine the fate of Tusker Project Fame 6 contestants. They will have the power to decide who gets the final place in the Top 25 from a list provided by judges.
News and Downloads. Here registered users will have access to downloads, first hand Tusker Project Fame 6 news as well as the opportunity to comment and add opinion
Be the Producer. This section creates an opportunity for registered users to produce their own group from a set number of eliminated contestants who have entered the academy. The group combination with the most votes will get to perform at the final show.
Online Voting is a key feature of Tusker Project Fame 6. This will take place on tusker.mobi. Users will need to register on the platform to cast their online votes, these votes will be combined with existing text message voting to determine the winners.
Top Star Maker will be used to reward interaction and engagement on the tusker.mobi platform. One interaction on tusker.mobi is equivalent to one point. Interactions are: downloads, shares, comments, article views and votes. The more the user interacts, the more points they will receive. At the end of Tusker Project Fame 6, Top Star Makers will win a trip to watch the final of Tusker Project Fame 6 in Nairobi.
Antony Esyalai the Marketing Manager of Tusker said, “Rolling out Tusker.mobi is part of our fresh approach to bringing Tusker fans closer to their favourite music TV reality show.
NB. The mobisite is aimed at fans of Tusker Lager and Tusker Project Fame who are 18 years and older.