Rugby fans have a chance to win big just by attending any of the local Sevens Circuit games. In a bid to further entrench the game, the Safaricom Sevens Series will reward 14 fans with a fully paid trip to any of the IRB circuit games. The 14 will be selected from each of the games in the circuit in a lottery which will be managed by Safaricom.
On Wednesday, Safaricom and the Kenya Rugby Union announced an extension of their partnership with the signing of a new 3 year deal worth Kshs.140 million for the Safaricom Sevens.
• New deal to include sponsorship of the local Sevens circuit; DJ Kaytrixx to headline after parties in the local Sevens circuit
• Niko na Safaricom Live Nairobi concert will serve as this year’s Safaricom Sevens after party on the 21st of September at Kasarani
The new deal will include sponsorship of the local Sevens circuit under the newly launched Safaricom Sevens Series banner. This means that the Dala Sevens, Christie Sevens, Kabeberi, Driftwood and the Prinsloo Sevens will now fall under the newly launched banner. Safaricom’s sponsorship of the circuit includes after parties.
Kenyan youth, a major target for music and sports, will this year be treated to a spectacular sports and music show as part of Safaricoms’ goals to reach the youth who make up a majority of their consumers.
“Safaricom is committed to positively impacting the lives of young Kenyans. In the coming months they should not only expect high energy performances from the rugby boys but should also look forward to world class entertainment after the games,” said Bob Collymore, Safaricom CEO.
The Safaricom Sevens Series will kick off with the Dala Sevens Kisumu to be held on August 3rd & 4th, followed by Kabeberi Sevens in Nairobi on August 10th &11th. Nakuru will host Prinsloo Sevens on 24th & 25th August with Driftwoods Sevens taking place in Mombasa on 31st August and 1st September.
The Christie Sevens which will close the regional circuit will take place in Nairobi on September 7th and 8th before the Safaricom 7’s takes centre stage at its new venue on September 20th to 22nd.
So rugby fans practice your Mexican wave and dancing like a crazy Kenyan. You may be doing it soon at an IRB 7’s game.
