Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result
Julie Gichuru hosts event to appreciate MIMI Fashion Blogger Awards winners

Muriuki Kagiri winner of the Mimi Fashion blog awards. Image from http://www.mashada.com/blogs/p/222881/photos-the-dapper-brother-wins-the-julie-gichurus-mimi-online-shop-challenge

Julie Gichuru hosts event to appreciate MIMI Fashion Blogger Awards winners

Susan Mukami by Susan Mukami
25 January 2016
in Fashion, Lifestyle
Reading Time: 3 mins read
49 1
0
60
SHARES
334
VIEWS
FacebookTwitterWhatsApp

Iconic TV personality and proprietor of MIMI online shop Julie Gichuru together with her team held an event at The Mercury Lounge situated at The Junction Mall to appreciate Kenya’s top fashion blogger in the 2015 MIMI Fashion Blogger awards.

The competition which premiered in the month of September 2015 was one of its kind. The search for the top creative fashion blogger saw hundreds of submissions from fashion bloggers around the county gunning for the coveted winner’s package of Kshs 100,000 and a free photo shoot.

Muriuki Kagiri, award winning artist from the gospel trio Christ Cycoz and a Bachelor of Science graduate emerged as the winner from a wide selection of fashion bloggers. He was also the only male fashion blogger who made it to the top ten finalists.

Muriuki Kagiri winner of the Mimi Fashion blog awards. Image from http://www.mashada.com/blogs/p/222881/photos-the-dapper-brother-wins-the-julie-gichurus-mimi-online-shop-challenge
Muriuki Kagiri winner of the Mimi Fashion blog awards. Image from http://www.mashada.com/blogs/p/222881/photos-the-dapper-brother-wins-the-julie-gichurus-mimi-online-shop-challenge

“I had not expected such a high turnout of blogger submissions,” says Julie as she gave us the statistics of the competition. “I had only estimated around maybe 30 or so bloggers but by the time we had closed the submission period, the numbers were in their hundreds! It was really overwhelming.”

What shocked Julie even more was the fact that there was a male blogger who had made it to the final cut. She even expressed her sentiments saying that she really did not expect him to win, but she was proved wrong once Muriuki started gathering more and more votes. This comes in light of the fact that the fashion industry is mostly run by females, be it in designing, modeling or even blogging, but we were clearly proven wrong.

In attendance was several media houses, photographers, fashion enthusiasts and also some of the top ten finalists graced the occasion. Gilad, who is famously known for his hit song ‘Unajua’ featuring Wendy Kimani also stopped by.
Miss Turu who has been a fashion blogger for almost one year now and was also a contestant in the competition thanked the MIMI team for such an amazing opportunity for fashion bloggers to grow and get out of their comfort zone. She says that the competition also helped her grow a thick skin, especially with the negativity she had faced at one time on her social media platforms.

Shawn Osimbo; the 2nd runners up in the competition who is a fashion blogger, sports journalist and also a sports blogger also thanked the team for organizing the competition seeing as it helped her get even more and more creative with her blog.

The man of the hour Muriuki, did not have much to say other than to thank God for His favor that helped him win and also thanked the team in the strides they are making to see the fashion industry grow.

We can expect a lot more from Julie and her MIMI team in 2016 as they want to awaken the fashion industry. They also want to do more collaboration with media houses and work more with the top 10 finalists of the blogger competition.
One aspect that stood out in their plans for the year is the fact that they want to concentrate more on local fashion industry in terms of getting their merchandise. She says that for far too long, many people have been rushing to get westernized clothes and accessories without even realizing the bulk of talent and expertise we have in our very own country. We should work more in uplifting the local market and the people’s love for fashion as well.

Share24Tweet15SendShare4Pin5
Previous Post

Pearls And Heels: Njeri Macharia

Next Post

Netflix: the content is already out on the streets what’s the big deal?

Susan Mukami

Susan Mukami

I am an idealist, an emotional dreamer. A goddess encapsulated in a densely melanated work of art. On normal days, I am an environmental enthusiast, PR practitioner, Events organizer, Coffee addict, Poetry lover. I also sometimes jot down my thoughts at toashtraysandheartbreaks.wordpress.com

Next Post

Netflix: the content is already out on the streets what's the big deal?

Please login to join discussion

Recommended

I Never Thought I Would End Up Falling In Love With A Member Of A Gang And Becoming A Criminal Myself

The Singlehood Series: My Tinder Date In South Africa Turned Out To Be Armed Robbers

28 February 2023
451
The Singlehood Series: I Became A Matchmaker For My Friends Instead Of Dating

Relationships: 7 Reasons Why Sometimes Competitiveness Is Good For Friendships

9 January 2019
164

Popular Stories

  • Book Review: Things I Will Tell My Daughter By Joan Thatiah

    650 shares
    Share 260 Tweet 163
  • Relationships And A Tolerable Level Of Permanent Unhappiness

    1558 shares
    Share 622 Tweet 389
  • Jewellery: 5 Reasons Why The Hilton Arcade Curio Shops Are A Great Alternative To Maasai Market

    890 shares
    Share 356 Tweet 223
  • Musician Crystal Asige Lost Her Sight In Her Early 20s But She Has Not Let That Stop Her From Pursuing Her Dreams

    2303 shares
    Share 921 Tweet 576
  • 6 Things You Shouldn’t Cook With Butter

    16 shares
    Share 6 Tweet 4

Potentash Blog

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima