Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books
No Result
View All Result
  • Login
Potentash
No Result
View All Result

Google and Safaricom Partner for Maisha Ni Digital Campaign

Mumbe Mutanu by Mumbe Mutanu
4 September 2018
in Brands, Business, Internet, Mobile Phones
Reading Time: 3 mins read
34 1
0
42
SHARES
232
VIEWS
FacebookTwitterWhatsApp

Mobile and internet penetration has been increasing globally for the past couple of years with about 52.7% of the world’s population accessing the internet from their phones in 2015 and this is anticipated to go up to about 61.2% by the end of 2018. In Africa, Kenya is leading with an internet and mobile penetration estimated at 83% and this fraction is an indication of Kenyans having access to the internet through mobile services in bigger numbers than those of other African countries. Nigeria which is the most populated country in Africa has an estimated penetration of 81%.

Notably, access to the internet is a luxury and privilege that not every Kenyan can afford because of the prevailing economic conditions. It is with this knowledge that Safaricom and Google have partnered for a 3-month long campaign to increase the smartphone uptake in the country. To make their campaign a success they have unveiled a smartphone dubbed the most affordable one so far that will be going for Shs. 3499 which is also payable in 3 instalments. The phone in question is the Neon Kicka 4 which will also come loaded with free 500 MB data for the past months and subsequently for the following 5 months it will be possible to unlock 500 MB data upon purchasing data worth Shs. 50 or more. The users of this new phone will be able to enjoy the benefits of Safaricom’s wide network coverage.

Image from www.capitalfm.co.ke/business

Immense benefits are realized when brands and corporate fully participate in encouraging or subsidizing the costs that people would otherwise incur to have access to mobile smartphones and the internet. The partnership with Google brings with it many of these advantages that play a key role in ensuring that Kenyans regardless of their social class at the very least can afford the access to information. Technology has been revolutionary so far with its multitudes of innovations and inventions and it is paramount that we live no one behind as we progress further.

Almost half of the Kenyan population lives below the poverty line and therefore there is a dire need to connect people with people, people with knowledge and people with opportunities in order to improve the general living conditions in the country. The informal sector has and will improve tremendously from this as we have seen with the transport sector leveraging technology-related opportunities to increase and boost their income.

Availing and increasing access to the internet and its services in developing countries is a game changer. Various sectors in these countries like the education, government, business, and finance etc. have the potential to expand and grow with access to an opportunity like this. Kenya’s population is made of young people as the majority and that means that the same young people make up a major share of those living below the poverty line, therefore, this opportunity is promising to the Kenyan youth at large.

Image courtesy of Safaricom PR & Corporate CommunicationsThis phone can be purchased from Safaricom Shops countrywide, masoko and any other Safaricom dealers who are widespread in the country and notably with every purchase, the customers will get a screen protector, phone case, and the digital self-education starter park all for free. The importance of promotions like these in Kenya can be seen through the associated results that all fall back to the power affordable of mobile and internet services. Safaricom and Google’s partnership is certainly going to be a game changer for the country at large through the trickle-down effects.

Everything You Need To Know About Safaricom Internet Plans Plus Data Saving Hacks You Should Try

 

Share17Tweet11SendShare3Pin4
Previous Post

Safaricom To Unveil New Data Packages For Subscribers

Next Post

Beauty: Yves Rocher Kenya Launches New Store At The Hub Karen

Mumbe Mutanu

Mumbe Mutanu

Caroline Mumbe is passionate about anything money related. She is an entrepreneur and writer who enjoys simplifying financial concepts and making sure people lead their best financial lives. She reads a lot and knows the best coffee joints in Nairobi.

Next Post
Beauty: Yves Rocher Kenya Launches New Store At The Hub Karen

Beauty: Yves Rocher Kenya Launches New Store At The Hub Karen

Please login to join discussion

Recommended

Roasted Brussel sprouts

Health And Nutrition: The Benefits Of Brussel Sprouts

13 September 2021
35
Black man and woman seated on floor, embracing

Looking For A Love Connection? Check Out These Love Stories About Finding Love In Unexpected Ways

13 February 2024
86

Popular Stories

  • Book Review: Things I Will Tell My Daughter By Joan Thatiah

    654 shares
    Share 262 Tweet 164
  • Relationships And A Tolerable Level Of Permanent Unhappiness

    1559 shares
    Share 622 Tweet 389
  • Musician Crystal Asige Lost Her Sight In Her Early 20s But She Has Not Let That Stop Her From Pursuing Her Dreams

    2305 shares
    Share 922 Tweet 576
  • Top 8 Most Popular Streets In The UK

    14 shares
    Share 6 Tweet 4
  • 6 Ways To Cope With Pregnancy Paranoia

    65 shares
    Share 26 Tweet 16

Potentash Blog

Potentash is an award-winning lifestyle blog. We publish lifestyle content that intersects with health, women, beauty, travel, business, relationships, finances and entertainment.

Explore

  • The Singlehood Series
  • From Stairs To Ramps
  • Man Around Nairobi
  • Pearls And Heels
  • Personal Finance
  • Food + Beverage
  • Editor’s Pick
  • Reviews

Get the Potentash Newsletter

  • Newsletter Archive
  • Subscribe
  • Frequently Asked Questions
  • Privacy Policy
  • Contact Us

Copyright © 2023. Potentash, In Partnership with Decima

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • Login
No Result
View All Result
  • Relationships
    • The Singlehood Series
    • Dating
    • Sex
    • Parenting
  • Lifestyle
    • Home
    • Food + Beverage
    • Fashion
    • Interviews
  • Stories
    • The Singlehood Series
    • Fiction
    • Poetry
  • Skin + Beauty
    • Skin
      • Skincare
    • Hair
      • Haircare
  • Wellness
    • Physical Health
    • Emotional Wellness
    • Mental Wellness
    • Social Wellness
    • Spiritual Wellness
  • Business
    • Business Finance
    • Personal Finance
    • Entrepreneurship
    • Investments
    • Personal Investments
  • Entertainment
    • Internet
    • Events
    • Music
    • Books

Copyright © 2023. Potentash, In Partnership with Decima