Running a Business
A Glimpse Into Nendo’s 2020 Digital Report
The use of the internet has certainly grown in recent years. It’s hard to remember a time when the internet...
Book Review: The Power Of Positive Thinking In Business By Scott Ventrella
When I first got hold of this book I didn’t have a business or anything. But given the head space...
How To Create A Sustainable Competitive Advantage In Business
In order to obtain favour from customers over your competitors, you need to have developed a selling business point. There...
Interview With Clara Njeri From Natural Glam Kenya
Business is most definitely not easy. It requires discipline and passion more than anything else. A business that requires time...
6 Ways Of Attracting Customers To Your New Business
For a business to survive, it must sustain itself by acquiring profits and generating revenue. New businesses must put in...
The Psychology Of Business – Understanding The Buying Behaviour Of Your Customers
As part of a business person’s need to increase their profitability and create awareness around the product, we need to...
How You Can Manage Different Personality Temperaments At Work
Managers most certainly have a difficult job. Apart from having to oversee the operations at the workplace, a good manager...
Why The Customer Is Not Always Right
You have heard this statement over and over again - the customer is always right. The statement is used to...
Six Practical Ways Of Reducing Business Operational Costs
When it comes to running a business, you want to maximize your profits as much as you can. This involves...
Why You Should Consider Market Segmentation For Your Business To Succeed
The essence of marketing lies in the ability to understand your niche and tailor your business around its needs. Simply...
Types Of Management Approaches You Should Consider For Your Business
By definition, management is the process of acquiring and combining human, financial, informational and physical resources to attain the organisation’s...
5 Effective Tips For Taking Your Ecommerce Store To The Next Level
The success of any eCommerce store relies on its ability to increase traffic and conversions in order to drive more...
Women Enterprise Fund And Coca-Cola Are Transforming The Lives Of Women Through Training And Funding – Violet Siko, Volunteer
Women Enterprise Fund is an agency that works to provide accessible credit to support women start or grow their businesses....
Conmen Middlemen & Lack Of Sales Are Some Of The Challenges BLAZE Mentor Joanna Kinuthia Has Had To Face In Building The Joanna K Cosmetics Brand
Being a BLAZE mentor has taught me to be comfortable with being uncomfortable – beauty entrepreneur Joanna Kinuthia. When she...
The Loan That Rescued Our Household And Gave My Sister A Chance To Pursue Her Passion
When people talk about death, they speak of the empty void it leaves in its path. The inconceivable grief one...
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